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Saddle up fam, there's a new kid in town: Colorado Kid drops Sept. 1. Our latest elixir for your beard, hair and tats combines the same base formula as our best-selling #GIBSAlphaMale with a whisky-smooth scent that pays homage to the West and the Great Rocky Mountains... as you know, we're HQ'd in Fort Collins, Colorado!

This oil is tougher than the rest. Packed with Olive, Argan and Sunflower oils to help soften, smooth, strengthen and protect, Passion Fruit and Copaiba Balsam moisturize the skin, leaving your face lady friendly. Topping it all off, this powerful elixir has the added antioxidant benefits of Acai oil – and that ain’t no bull. The Kid is sweet and smooth as a shot of whiskey, topped with a hint of amber, ginge...

Note: this article first appeared in The Layer in February 2105. For GIBS Grooming chief executive officer Brian ‘Gib’ Long, it’s been a long, strange trip to the grooming industry. Entrepreneurial in nature, he has instinctively capitalized on voracious consumer demand throughout his career. And there are no more voracious consumers than hungry Deadheads outside of Grateful Dead concerts, where a teenage Long made enough hawking veggie burritos and tie-dye T-shirts to support himself on the road following the band for some six years.

Retired from the tour and settled in Colorado, where he could snowboard at will, New York native Long figured he’d bring a taste of his hometown to Rocky Mountain country. He opened G...